This course is an introduction to the methods, materials and techniques of commercial graphic reproduction. Students develop essential hand skills and methods of producing artwork by digital & electronic methods while demonstrating the language of visual communication design. The course covers the issues of graphics message, form, content and communications media, as well as graphic design reproduction and printing methodology. Students demonstrate an introductory knowledge of DPI theory, pre-press printing, electronic publishing, electronic page preparation, half tone art, and 4-color artwork.

The course is designed to equip students with the skills to communicate effectively in both a technical and a creative drawing context, and provides an introduction to drawing techniques and visual awareness. Students utilize a variety of materials, media and equipment to produce drawings that demonstrate visual development and the expressive use of design elements and formal relationships such as: contrast of tone, value (lightness and darkness), texture, organic and inorganic form, the dynamics of line, shape and 3D form, composition, scale, proportion and perspective. Emphasis is on drawing a diverse range of subject-matter from direct observation.

The teaching approach for any theoretical delivery should be designed in a practical way to aid language problems. Minimum theory will be used to allow students to follow historical projects visually with opportunities for practical responses about major topics.  The use of traditional craft techniques to understand the relevant historical approach to local/Gulf Art Appreciation will be part of the course. It should also be noted that there is very little material available for Western history of art in the Emirates itself. However, there is a wealth of cultural and historical material for art appreciation, which can be drawn from Islamic Art, calligraphy and architecture.

This studio-based course will provide students who have selected the Graphic Arts program with an opportunity to explore and develop their practical capabilities and creativity. Through an investigation of many areas of study that they will encounter in the program the students will gain foundation design skills in a range of media.